Digital Evangelist Nievera Pushes Use of Content Marketing Strategies in Social Media Campaigns
Nievera presented the new building blocks of social media marketing campaigns in the form of content strategies during the Social Media Marketing Level-up Seminar held recently at the Hotel Jen in Manila. In the sell-out audience of entrepreneurs and marketers, Nievera emphasized that, “no social media campaign will be successful without the right compelling content.”
Briefing them on studies that stress the need for a strategic look into content marketing, Nievera said that the more than 40 million Internet users in the Philippines are now after companies’ authentic selling propositions (or ASP) versus the past marketers’ principle of the USP (unique selling proposition). He said that the customers of today are more choosy in their preference especially with the millennials — who command more than 70 percent of potential buyers — are seeking recommendations and testimonials from their peers more than that of what advertisements say.